Road to Walmart

What is Road to Open Call?

This initiative supports American manufacturers by providing product-based small businesses with an exclusive opportunity to meet with a Walmart sourcing representative.

A total of 30 applicants will be selected to pitch their shelf-ready products in Los Angeles on April 3, 2025, and receive expert coaching and insights on scaling their business. Of these, the top 10 applicants will receive airfare vouchers from National ACE to cover their Southwest flights.

Los Angeles is the first stop on the Road to Open Call! More opportunities will be available in Austin, Orlando, Kansas City, Atlanta, and beyond.